Ahmed Dassu Letter to President Joyce Banda

On Jun 7, 2013, at 2:42 PM, Ahmed Dassu wrote:

 Excellency

 I refer to your response to my request for an audience during your visit to London for the G8 summit, which was “not available. JB,” which appears both intentionally abrupt and unbefitting of your high office and public servant number one!  Therefore I feel it prudent to address in this email the issues I had wished to discuss with you had you granted me the audience, in order to avoid any misrepresentation or misunderstanding.

 That I share a passionate interest in Malawi and its future with my colleagues Edgar and Thom of Nyasa Times, as I do with many other Malawians is widely known.  Arising from this I had expressed to Edgar and Thom some concerns regarding recent political developments and the continued unabated and open corruption in the sector of public procurement, and asked if Nyasa Times would carry an opinion piece by me, expressing these concerns.  Instead both Edgar and Thom suggested that as you were travelling to London soon I should meet you, Excellency, to put across my concerns directly.  This is what prompted me to request an audience with you.

 Turning first to the political scene.  On President Mutharika death, although I had previously expressed deep reservations about your leadership in a TV interview on MTV, I was amongst the first to publicly demand that constitutional order should prevail, and that as Vice-President you should be sworn in as President.  I convinced others to do the same, including a person who had during President Mutharika’s administration been at the forefront of publicly humiliating you and who had publicly demanded press censorship – now a leading office-bearer in your party, the PP. 

 Indeed on your swearing-in as President, in common with a majority of Malawians, I considered this as a Godsend for a new beginning for Malawi; this conviction was further strengthened by the words of wisdom in your inaugural address to the nation – full of promise and hope.

 Sadly, in office instead of being the stateswoman we had all expected you to be, you practise the politics of marginalisation and victimisation based on whether one is perceived to be your supporter or not. Instead of honouring the high expectations we Malawians built up on your assuming office, your Presidency is built and sustained on the foundations of Members of Parliament, now transformed into political prostitutes who who have been induced to defect from their own parties to your party by patronage and corruption , which the high office of President enables you to practise. Given the opportunity I would have pleaded with you, Excellency that it was not too late for you to live up to the high expectations and hope for a new beginning that were aroused on your ascendancy to the highest office in the country.  That you should focus on how Malawians judge you and how they will perceive you in posterity, and be the stateswoman that the world assumes you are instead of the power hungry, corrupt, vindictive woman, engaged in theft of public funds and who will do whatever it takes to remain in power, which is what a majority of Malawians now see you as doing.  What we see is you practising the politics of marginalisation and victimisation, all glitter in orange with no substance where it concerns democracy, accountability and transparency. 

 You are not minded to accept that you were not elected to the high office of President, just as your party was not elected to govern.  It is blatantly obvious that you are subjecting Section 65 to the patronage and corruption to sustain you an unelected President, in office instead of leading Malawi by consensus.  You have followed in the footsteps of President Mutharika and set aside Section 65 by encouraging resort to courts in the usurping of the powers of Parliament. You have condoned and sheltered those ‘political prostitutes’ who have defected to your party. In a parliamentary democracy there can be no more damning indictment.  Sadly the Speaker himself has fallen victim to allowing the usurping of the powers enshrined in the Constitution for Parliament and become a political prostitute himself.

Turning now to the issue of business, I believe that Edgar and Thom had conveyed to you the need for the wiping out of corruption in government procurement so that companies like mine and others which were prejudiced during President Mutharika’a administration could be encouraged to submit competitive tenders for fertilizer and in other areas of government procurement and thereby reduce costs and improve delivery.  

 It may be foolhardy to ask you to recall, so in the light of what has since transpired, so permit me to remind you that as Vice-President you had publicly said that President Mutharika had institutionalised corruption in government procurement of fertilizer and that you would be exposing the corruption. So it was reasonable, your having implied President Mutharika was corruptly awarding government contracts to selective companies, that these companies were guilty accomplices in the corruption of which you accused President Mutharika.  However in office you have proved no less corrupt, in fact even more so, as immediately on assuming office you proceeded to award contracts for the supply of fertilizer to the very same Indian-owned companies, except for a black indigenous Malawian who, because of his tribe and colour, was identified as a supporter of President Mutharika, when in fact he was no more a supporter of Mutharika then were Abdul Master, Apollo or the other Indians who are paying you millions of Dollars in corrupt deals.

 Indeed the vast unexplained assets and resources now at your and your party’s disposal since you assumed office are ample evidence of the high level of corruption in your government.  I go so far as to challenge the very concept of the Supplementary Fertilizer Subsidy Programme as being a manifestation of the unprecedented corrupt practices and an instrument for the bribing of voters with corruptly acquired funds by you. For as if you were cheating children in a kindergarten you cloud your corrupt misdeeds by telling Malawians that “I personally and my friends will fund the fertilizer for the Supplementary Fertilizer Subsidy Programme”. Where will the funds come from? No doubt the public purse that you are busy looting.

 And who are these friends other than those who are awarded the government contracts by you corruptly?

 In conclusion let me add that I know that in writing to you I expose myself to your reknown vindictive nature and possible victimization by you.  But I shall persevere whatever consequences I am made to suffer, for the struggle for a better, democratic, free Malawi, free from the hunger for power of individual politicians like you have turned out to be, is one I have engaged in since 1972.  My commitment to Mother Malawi is for Malawians to judge.  Indeed, I am convinced posterity will judge me a far better citizen of Malawi  than contemporary politicians like you have done.

God Bless Malawi

 Ahmed Dassu

Source: The Oracle

Product Appeal: Winning hearts and minds

feridies-peanuts-us

Remember my post here, on Corporate Longevity?

Well, a friend recently talked about something similar. He suggested that one of the reasons why most African companies, and their products do not receive widespread appeal worldwide is because they make very little effort to win the hearts and minds of the consumers, or of potential customers. Their main focus is too narrow, and they do very little to win customers beyond the horizons.

“It’s as if they know the domestic customers are there to stay and have nowhere else to go get the product” he said

He cited a recent article(OP-ED) (I think I may even have sent this link to him) written in the New York Times,  titled The Romantic Advantage, by David Brooks, which argues that Americans are better than the Chinese at creating well-known brands because Americans put that little bit extra into their brands. Because most of the branding specialists are essentially romantics who see brands more as artistic creations (apparently some even see them as spiritual creations), and not just generic names of products.

“How can they find buyers here, if the product doesn’t look good? Consumers here are demanding, they are sophisticated and want more” he says, and adds  “Never mind what’s inside the can, if the outside is not convincing enough, how will buyers of retailers here or in America even consider it?”

I find myself agreeing with him, that essentially the branding of the product must look good to make it to the shelf. Over the last few years I have studied some of the packaging and products out of Africa, including some out of Malawi. Mainly, foodstuffs and other small commodities. I have compared these with some of the branding and packaging of products from Europe and Asia (for example South Korea, Malaysia) and other parts of the world. Not necessarily like-for-like products. To my dismay, most of the products out of Africa simply don’t look good enough, in comparison to those from elsewhere. The quality of branding is somewhat substandard, at times it’s as if it were done in a rush. Some even have spelling mistakes!!

I’m not saying that the branding on all products of African origin (or out of Malawi) is bad, or that the products themselves are no good. No, that’s not what I’m saying. What I’m saying is I think there is quite a lot of space for improvement in terms of the allure of the branding of some of these products.

And while in some cases a company’s cost-saving exercise dictates the amount of money that is spent on branding, such cost-saving can be ‘overdone’, with the consequence that you end up with a product whose appearance is bland and devoid of any appeal. One which does not attract customers, but instead repels them. Branding which will not sell, at least not in markets beyond the home market. Obviously, this is not an ideal situation as it limits the potential of the product. These manufacturers may be losing money simply because their products do not appeal to a wide range of customers, and this anomaly could ultimately dictate the success of the product (or even the company making it)

Below is a random collection of pictures of products from within African and those made outside Africa (which includes the ‘Malawi Mango‘ juice from Bai, an American company)

This slideshow requires JavaScript.

Global 100 Voices: No 4

My next guest is a good friend and a brother who I have known for many years. Based in London, he is a true son of Malawi, and someone who I genuinely believe has a bright future ahead of him. Yet it was only recently that I discovered just how much passion and ‘fire’ he has for Africa. Mr James Woods-Nkhutabasa, thanks for doing the Global 100 Voices Interview!

[ Brief profile: James has several years’ of communications experience working for public and private organisations, in promoting achievement in African leadership, issues concerning global governance and development. He is also one of the founding members of Diaspora Capital LLP (dCAP), a members investment club which seeks to make socially impactful investments in Africa ]
  1. As a Malawian, how important is Malawi’s Socio-Economic stability to you and your family?

I believe a socio-economic stable environment is beneficial not only for the nation only provided government can create an arena of good governance, accountability, transparency and no corruption. This is also attractive for investors.

  1. After nearly 50 years since independence, what visible progress do you think Malawi has made since independence?

The visible progress for me is that Malawi is now a democratic nation, people have more access to goods and are also more connected due to the digital revolution. On the downside Malawi is still fighting the goals set at independence and poverty levels remain high. We still have a long way to go.  Maybe regional integration is key to addressing this weakness through the delivery of wider social and economic benefits that would benefit the country and drive its development further. We need to stop thinking of Malawi as a single unit but think of it as a major part of the remaining 53 nations on the continent. Only then will we sing our success story. But we need to get our house in order first.

recycleds      3. In your view, what pressing challenges remain and what should Malawi aspire towards?

Malawi, similarly to other African countries is facing major corruption issues and a lack of good governance. Our parliament is also filled with recycled politicians – what I aptly name – ‘The Kamuzu/Muluzi Giants’. It seems to me that our politicians change allegiances as much as they change suits. The political world, leading a nation, serving your people should be a vocation or ‘a calling’ but not a pension, as it currently seems to be for some.

Malawi should aim to be a success story in good governance.

  1. In view of those challenges, what do you think is the role of government in tackling those challenges?

Create an environment of patriotism, transparency and competence. The government needs to remember that they are there to serve their people: men, women and children and thus to run the country accordingly as it is their responsibility. We need strong leadership and this can be achieved collectively, through government and civil society. Malawi needs an enlightened and dedicated sort of leadership that looks forward and not backward. Most importantly get the right sort of people involved in government.

  1. As someone who has lived outside Malawi for several years and hopefully been exposed to modern and progressive ideas, what things in your country of residence have had the greatest impact on you, and why?

The competitive work ethic and drive that people have in London is absolutely brilliant. People have the desire and resilience to achieve the best possible outcome. This has taught me to continuously improve to keep up with this ‘rat race’ and be able to be significant in the growth and development of the nation.

  1. What lessons do you think Malawians and the Malawian leadership can learn from those ideas?

Malawi has extremely bright individuals who can contribute great things for the nation. The leadership needs to promote an open society – welcoming of all and not based on ethnicity, tribe or social standing, but instead on what you can offer to drive forward development.

  1. If you have recently visited Malawi, what struck you most as the greatest sign of improvement or development?

The amount of women and youth trying to make a living through a business; truly inspiring to see the entrepreneurial spirit and a can-do attitude, be it selling vegetables on the side of the road to managing small wholesalers. It is really amazing at how they have adopted technology such as the use of mobile phones to sell and place orders. This has inspired me.

  1. What struck you most as the biggest sign of stagnation or regression?

I believe the lack of good educational standards and opportunities have really been under-played. Youth are the future of Malawi, the leaders of tomorrow; they are being frustrated by the lack of opportunities and a lack good of education. These youth can be a curse or a blessing and rather sadly it has been a curse on the nation with increased criminal activity. If we do not invest in the youth and create jobs how are we to have a good future? Without the right investment we will continue to face the same problems of corruption, poor leadership and bad governance.

  1. Malawians will be going to the polls in 2014, to elect a president. In your view what kind of leader does Malawi NEED, considering the country’s current challenges?

I think we need a bit of the positive characteristics that our past and present leaders have shown but most importantly we need a leader who has an entrepreneurial spirit, a socio-entrepreneurial impactful spirit. We as African’s are natural-born entrepreneurs…we need a leader who will use an entrepreneurial approach to create sustainable development and leadership in so doing promoting a culture of hard-working, ambitious young people to drive forward development. A leader who has innovative ideas and simply not just focussing on what has been done, but looking at what can be done. We need a leader who will deal with disparities in wealth that exist between the poor, the middle class and the rich. High on their specification will be better business and financial acumen, infrastructure, education, employment and better health services.

  1.  Specifically, how should that leader approach the top job in terms of sustainable development and reducing aid dependency?

I believe aid is still vital to Malawi for the next few years at least, but our president needs to really focus on the fruit of a stronger regional economic integration across the continent; and build economies of scale to enable Malawi and Africa to better compete in the global economy. Malawi seems to be attracting a lot of investors to the vast minerals in the country ranging from bauxite, gold, limestone (marble), monazite, niobium and uranium…then we’ve got oil and agriculture. The key aspect to ensuring the leadership moves away from aid dependency is to create a strong and efficient financial system that could support high levels of investment…also the need to eliminate the tax breaks these foreign investors have in the country as we are losing millions of US dollars annually.

Malawi can have a wonderful future. By strengthening its financial and legal systems respectively, and focusing on regional integration, Malawi has the potential to become one of Africa’s fastest growing economy by the end of this decade provided that political stability, social protection, quality education, private sector and good governance are implemented.

  1. Looking at the problems that have plagued the tobacco industry – which is our biggest source of export revenue– in recent times, what alternatives do you think Malawi has besides Tobacco, and why are they viable alternatives?

There is a major problem by relying on tobacco. Let us look at the bigger picture – tobacco farming is a major employer in Malawi where it employs 70% of the nations workforce – in terms of providing a living to the population it plays a big part.

The country does need to diversify and not only focus on tobacco as the international controls on tobacco are surely having or going to have an effect on the economy.

I think a strong emphasis should remain on agriculture produce such as tea, coffee, macadamia nuts, groundnuts, sugar, cotton, soya and timber. The potential for agribusiness is there but we need the right mentality in promoting good practice to increase efficiency and bring in investment and expertise to help scale up production but also go into agroprocessing, where higher prices for commodities can be achieved.

Infrastructure development is vital for Malawi’s economy to flourish. There is a need for better roads, airports and aviation, rail, ICT, water and sanitation.

Stronger focus on the extractive industries and corporate realisation of Malawi’s objectives in oil found in Lake Malawi. Mining currently accounts for only around 2% of GDP, with tobacco, sugar and tea remaining the main exports by value, but we all know the short and long-term potential of the mining industry if we play our cards right.

Tourism is another sector to focus on. This would bring the needed foreign exchange and foreign direct investment and importantly raise the profile of the nation as truly ‘the warm heart of Africa’. I do not know if you are aware but Malawi was recently crowned runners up in the 2012 Safari Awards “Best Africa Tourist Board” beaten by Kenya. This is definitely an important space.

12. Considering our troubled history with donors and funders such as the IMF and World Bank, how do you see Malawi progressing from this relationship in view of the criticisms these organisations have received in the media across the world?

Malawi, is still too fragile to sustain herself – as mentioned earlier I believe once the powers that be start developing the nation, attracting more investors and regional integration is in place Malawi will be on the right path to stand with the rest of Africa as partners and not rely on these international bodies.

13. How do you think the government is doing regarding managing Malawi’s natural resources?

Problems are there, such as issues to do with mining legislation. The main legislation governing mining is the Mines and Minerals Act 1981.

The Mines and Minerals Act 1981 states that companies operating in Malawi need to employ and train local staff but this is left at the discretion of the company, thus local workforce are often found to be losing out. There is lack of regulation, think of the people who are displaced by the mining companies? There is no protection for these people – regulatory framework for resettlement only requires compensation to be given for land, livestock etc…but nothing is in place to give those people back land of same quality. Most people living in villages where these mines are based do not own the land through purchase but through living there for generations thus when the mining companies come, these people are evicted and not titled to any compensation. Most importantly there is a lack of transparency – mining companies are not revealing their profits in line with expenditure and taxes. The mining companies are not required by Malawi government to reveal their spending in Malawi.  

14. Can the government do better to manage natural resources? If so how?

Government needs to address the points I’ve just raised and ensure something is done to curb this behaviour of secrecy. They need to tighten legislation, this will be achieved by revising the Mines and Mineral Act 1981 – I understand that this is being done.

15. What is your answer to increasing transparency and eradicating corruption which is plaguing most governments across Africa?

African governments need to be accountable to their citizens. The responsibility for dealing with corruption and transparency falls equally on all parties from governments and donors, to civil society and citizens. We all have to fight to ensure we can develop better leadership with the tools of good governance.

We have to remember, when we the people have information; we have the power to hold our leaders and governments accountable to improve the systems, tackle corruption and have transparency.

16. Any famous last words?

Let’s continue driving our country and continent forward. In the words of Kwame Nkrumah ‘’We face neither East nor West: we face forward’’.

This slideshow requires JavaScript.