It really doesn’t have to be something complicated. It can be a natural resource such as water from a spring, bottled and marketed to the likes of Walmart. Or it could be Mangoes, Tomatoes, or even Tea. The trick as always is to add value to the raw material, which inevitably will enhance the sell price.
They do quite an admirable job of this added value business in Kenya. In particular, with Mount Kenya tea. Lets see, they have managed to convince Marks & Spencer, the £9.9 billion British multinational to stock it. Similar story with the Body Shop, who source tea tree oil from farmers on Mount Kenya, recently to the tune of $1.8 million (between 2009 – 2010), a sum which according to the article above, is part of a $1.8 billion project.