Since Malawi is a country with a sizeable muslim population, this movement is something which is relevant and must be supported. Often people make ill-founded judgements about muslims without understanding their religion and cultures, which is not only wrong, but grossly unfair.
The video below (which was shot in Australia) is of particular significance towards encouraging better understanding:
More details at World Hijab Day
World Hijab Day is on February the 1st and was first celebrated in 2013.